Keeping your email sender reputation healthy so you can actually create leads
I just checked my email spam folder (a.k.a. the inbox graveyard) and was surprised to see quite a few reputable organizations there. If it’s happening to them, could it be happening to you? If your email sender reputation is suffering, then the answer might be yes.
Text message marketing: Why it’s important + how to choose the best SMS app
Ten years ago, if you’d told me we’d be promoting products and events through text messages, I’d have laughed. Now? SMS marketing apps are marketing gold.
Create a Sunset Policy and Improve Your Email Engagement Metrics
As a marketer or salesperson, you work hard to generate leads. So the idea of deleting or opting out hard-earned contacts may seem counterintuitive to your business goals.
However, regularly removing contacts from your database that are no longer engaging with marketing sends can improve your overall email deliverability.
Time to create a sunset policy.
A sunset policy is a plan of action for how to manage disengaged contacts that are no longer opening your marketing emails.
Prove the Value of Your Marketing Efforts With Campaign Reporting
How do you know if your campaigns are successful?
What information do you look at to determine their success? How do you know which contacts you reached, or if those contacts are old or new?
Knowing what's happening with your contacts during a campaign is a crucial part of creating and proving revenue for your business.
And if you can't track that, how can you be sure your marketing efforts are successful?
How to Size Images for Your Blog Content [HubSpot Support Series]
As marketers, we can all agree on one thing: content is king. It doesn’t matter who you are or what line of business you’re in; it is super important to keep a viewer’s attention on your page. One way to do that is through using good content and including engaging images.
7 Ways You Can Use Auto-Response Emails
Auto-response emails don’t seem very important or glamorous. They’re emails that are automatically sent the moment after someone fills out a form on your website. However, there are several simple, effective ways you could use auto-response emails. You can of course use each idea by itself or combine two or three of the ideas into one auto-response email.
12 HubSpot Automations to Use in Each Stage of the Buyer’s Journey
Most companies are finding it difficult to convert their inbound leads.
One of the biggest reasons for that?
Your sales team is spending more time doing the grunt work than keeping prospects engaged through relevant information and helping them solve their pain points.
Things to Know When Switching to a New ESP
All brands that need to send marketing emails in bulk will at one time need the help of an ESP (or email sending platform) to deliver their messages. At some point, your brand may decide to migrate from one ESP to another. Before making this important business decision, here are some things you should be aware of.
How HubSpot's Marketing Team Does Lead Nurturing
It takes a lot to turn a lead into a customer: multiple interactions on multiple channels, good third-party coverage and reviews, a solid sales team, and much more. So it can be daunting as a marketer to try to build lead nurturing that has a significant, measurable impact on the process.
At HubSpot, we take a holistic approach to lead nurturing that spans across different channels and stages in the buyer's journey.
How Do I Know if My Marketing Emails are Going to Spam?
After weeks of carefully crafting content, thoughtfully segmenting a list of engaged and relevant contacts, and debating over the perfect subject line, you hold your breath and hit send on your latest big campaign. But how do you know if your hard work was rewarded with a delivery to the primary inbox, or if your message went to the dreaded spam folder?
How to Generate Effective Content Ideas
Where do ideas come from?
It’s a bit of an odd question, isn’t it? The Ancients believed that actual goddesses—also known as Muses—were responsible for our creative inspiration. In our day and age, content marketers and creatives need a little more. After all, you don’t have the leisure to wait for the gods!
How to Use Manual Lead Scoring in HubSpot
Let me tell you a story about a man named Andrew.
Granting User Permissions to HubSpot Using Roles
Every HubSpot user needs to have particular user permissions set in order to use the HubSpot tools. As the amount of HubSpot users increase in your account, you may decide that you do not want to have your users access everything in HubSpot. For example, you might have a user in which their job is to create and edit website pages, but you do not want them to access your CRM records.
Want to check it out in your HubSpot account?
How to Create Health Checks and Improve Retention Using Service Hub
Customer service...is a marketing activity.
Okay, I know that sounds crazy, but hear me out. Every single time you hop on the phone with a client, you have however long you're on that phone call to brand yourself and by extension, your company. Most companies have an exclusively reactive practice to hopping on the phone with clients, and it looks a little like this:
How to Start a Blog With HubSpot
How do you grow your audience, show your expertise, and help your customers? When you start a blog with HubSpot, you’ll be well on your way to attracting leads and growing your business.
With HubSpot, it’s easy to publish content, thanks to our intuitive blogging tools that speed up content creation, keep formatting consistent, and make it simple to optimize for search engines.
Below, we’ll walk through the steps to create a blog on HubSpot, develop a new post, and optimize your post with SEO tools.
The CRM Customization Feature You’ve Been Waiting For is Here
Tl;dr: You can now create custom sidebars for your CRM records. Opt into the new customization features today using the bright blue button in your property settings.
How to Implement Workflows in Each Stage of the Flywheel
Workflows are the automation engine in HubSpot. They save you time and energy by taking care of repetitive tasks, such as sending emails, creating reminders for reps, updating CRM data, and more. They take the manual work off of your employees' plates, so more time can be dedicated to marketing, selling, and servicing your customers. The best part is that once they're turned on, they work 24/7 to make your job easier.
Not only can workflows be used to automate external communication, like sending lead nurturing emails, but they can also help with internal processes, like surfacing hot leads to sales reps.
By harnessing the power of workflows across the different stages of the flywheel — attract, engage, and delight — you can increase force, decrease friction, and deliver a seamless customer experience.
Data Duplication and HubSpot: Dealing With Duplicates and the Impact They Have on Your Business
Are you dealing with duplicate data records in HubSpot and not sure how to prevent this issue from happening again?
Duplicate data is a serious issue for any company using multiple platforms to manage their data. It occurs when an exact copy of a record is created as a different entry in the same database.
When you integrate HubSpot with a new platform or import records manually, there's a good chance you'll experience at least some data duplication, despite the fact that HubSpot does have some duplicate data detection systems in place. That's where Insycle steps in. Insycle is a modern data management tool that helps marketers organize and cleanse their data in HubSpot and other platforms
Everything You Need to Know About the New HubSpot Import
The HubSpot CRM is meant to be your single source of truth for data about your customers. Need to figure out how they got to your website? That’s in the HubSpot CRM. Need to know when a sales rep most recently followed up? That’s also in the HubSpot CRM. Need to track down a customer’s most recent ticket? That, too.
But if maintaining your data is a hassle and a time-suck, a CRM isn’t doing its job. More specifically, if it takes a long time or a ton of headache to get your data into your HubSpot CRM account, it kind of ruins the point of having a CRM in the first place; you spend more time managing your data than building your relationships with customers.
With that in mind, the CRM product team at HubSpot has spent the last few months completely overhauling your import experience to make bringing your data into HubSpot easy, whether you’re brand new or a seasoned HubSpot veteran. This article walks through the highlights of the new experience and gives you a sneak peek at two other new features (still in early testing) that’ll make managing data in HubSpot a breeze.
How Sequences Protects You From Email Provider Send Limits
Did you know that most email inbox providers limit the number of emails you can send on a daily basis? If you hit that limit, you can be barred from sending emails for up to 24 hours. Yikes! Chances are, if you’re manually sending your emails, you won’t ever hit these limits, but if you’re using an email scheduling tool to send emails automatically, you might. But don’t worry — if you’re using Sequences, you’re protected. Read on to find out how.
3 Common Mistakes Sales Teams Make When Planning Their Deal Stages
Much of what sales teams do on a daily basis is centered around sales pipelines. Pipelines can help set priorities, manage the workload, and surface automation opportunities to alleviate manual work for both reps and managers.
Working Around Workflows: A Guide to Copying Property Values
We all know that one of the best things about HubSpot is that you are able to have all your business needs in one place. The data that you enter into HubSpot to analyze and track your leads is critical for accurate reporting.
That being said, manually entering the data can not only be time-consuming, but also pose a risk in user error. There can be situations where some of that data is already on the associated record. Maybe you have the city stored for the contact and the associated company needs the same information stored under its city property. Wouldn't it be nice to be able to automate the values to copy over?
3 Service Workflows to Increase Efficiency
As your customer base grows, your systems must keep up with your needs, at scale: enter automation. Workflows are the automation engine of HubSpot — they'll help you maintain efficiency while delighting your customers.
How to Conduct A Social Media Audit
Social media is constantly evolving — you can always expect new platforms, audiences, and features to emerge. This means there are always new ways to utilize this channel for your business.
Page Views vs. Visits: What's The Difference? We Break It Down
When it comes to your website reporting, it’s important to know exactly what you’re tracking and what the metric means.
The 5 Most Effective Ways to Gain Consumer Trust & Confidence
Consumers tend to treat businesses the way they treat other people — holding them to certain standards and building relationships with ones they have faith in. They're expressive with their dollar and want to engage with companies that won't let them down.
Tech Stack: Definition + 9 Examples from the World's Top Brands
As your business adapts and grows, your tech stack will change as you seek to maximize efficiency and lower costs.
Everything You Need to Know About Operations Hub
We’re excited to announce Operations Hub, a suite of tools that supercharges HubSpot’s CRM platform with tools that make data management easier, more efficient, and more accessible for everyone at your company: improved integrations, robust data quality tools, flexible business process automation, and powerful data prep tools.
The new hub is designed to align companies around clean and connected data, to keep processes efficient at scale, and to empower operations teams to spend less time on reactive data tasks and more time on business strategy.
How to Use Marketing Email in Your Account-Based Marketing Strategy
As Account-Based Marketing (ABM) continues to accelerate as a preferred growth strategy for businesses, the tools available for ABM teams to communicate with a prospective account continues to expand as well.
One tool that has long been preferred among marketers is marketing email, so it's no surprise marketing email is often included among the tools leveraged by ABM teams.
6 Sales Reports to Improve Your Forecast
Sales Hub has a lot of features to help you build a sales forecast, including a dedicated forecasting tool. But the quality of your sales forecast depends entirely upon the quality of the data in your CRM. Use these six reports to check the quality of your sales data and find places to make improvements.
How to Use Ad Sequences for Journey-Based Advertising
Marketers have a love-hate relationship with ads. On one hand, ads can be incredibly effective: driving traffic to your site, building trust with your audience, and leading to increased sales.
On the other hand, many worry their ads will be interruptive and annoying, leaving prospects with an unfriendly view of your business — the exact opposite of your advertising goal.
Northeastern University — Redefining the Term “Experiential”
Many of HubSpot Academy's Education Partners have explored the boundaries of experiential learning, or learning by doing. And HubSpot supports putting theory into practice — after all, how can you see if a strategy works if you don't try it out?
Your Cheat Sheet for Growing Your Following on LinkedIn
LinkedIn is the world's largest professional network — it has 706+ million users in more than 200 countries and territories worldwide. LinkedIn provides an opportunity to reach a professional audience, acquire new leads and contacts, rank higher to get more views to your page, and promote your business.
But how do you actually attract followers and grow your organic presence on LinkedIn?
How to Optimize Your Site Structure for Maximum SEO Impact
Site structure is extremely important, yet commonly overlooked when thinking about SEO possibilities. In a world where “content is king” is constantly tossed around, we sometimes forget that how we present our content can be just as important as the content itself. After all, what's the purpose of great content if no one can find it?
Nailing a Contact Management Strategy: A Look at the Fundamentals
Roman philosopher Marcus Tullius Cicero once said, "A room without books is like a body without a soul." Now, it's a little known nugget of Roman history, but that's not the full quote.
How to Do Email Marketing With HubSpot
Email marketing is a powerful way to generate leads, connect with your customers, increase brand awareness, and promote your business. When done effectively, email marketing results in a personalized marketing strategy that helps build relationships with customers.
The right tools make creating and sending beautiful, professional emails a breeze. HubSpot’s email marketing toolset includes features to build an end-to-end marketing campaign without the need for designers or IT.
In this article, we’ll walk through how you can use HubSpot to run email marketing campaigns, starting with collecting and segmenting contacts, creating and personalizing emails, as well as optimizing campaigns with analytics and A/B testing.
How to Create an Email Marketing Campaign in HubSpot
Email campaigns are an essential part of your inbound strategy. They give you the chance to drive traffic to your website, get contacts to take a specific action, or raise awareness about your brand.
As businesses continue to embrace going digital, building a strong email marketing strategy can help your business stand out and deliver value that will convert more leads into customers.
In this post, we'll cover the steps for creating an email campaign using HubSpot tools, so you can deliver a helpful and human experience that drives impactful results for your business.
How to Run an eCommerce Store with HubSpot + Shopify or BigCommerce
To grow your Ecommerce business, you need to get inside the mind of your customers.
Customers provide a lot of information each time they interact with your company. Whether they are clicking on a social ad, reading your latest blog post, or making a purchase, your customers are providing valuable data that can tell you exactly what they are looking for.
Connecting HubSpot to your Ecommerce store helps make sense of that data and gives you marketing tools to engage with your customers and sell to them better. Deliver the right message to the right person … at exactly the right time.
Learn how to use HubSpot’s Ecommerce marketing tools to:
- Connect your platforms to sync data
- Understand (and act on) customer buying patterns with free CRM software
- Automate campaigns using marketing automation platform
- Track and report on revenue streams using HubSpot’s ecommerce marketing dashboard
How to Generate Leads with HubSpot
Leads are the fuel that keeps your sales engine running. Using HubSpot, you can convert your website visitors into leads—and eventually into paying customers.
Lead generation is the process of finding and converting casual browsers into potential customers. A lead is broadly defined as someone who has indicated interested in hearing more about your services. But not all leads are equal—as leads become more engaged, they are more receptive to a sales call.
This is what lead generation is about—getting to know your visitors. Learning more about them through online forms, grabbing their attention with helpful, relevant emails, and starting a conversation using live chat.
The good news? All of this can be done within HubSpot’s ecosystem of tools.
Let’s walk through how to generate leads with HubSpot’s online form builder, email marketing tools, and live chat software.
Tactical Template: How to Run a Webinar with HubSpot
Webinars are a great tool to have in your marketing tool belt. They provide an opportunity to teach your leads and help them understand why your products or services are valuable.
As more businesses take their marketing and sales online, developing a webinar strategy can give your organization the ability to reach your audience no matter where you are.
These steps will walk you through how to run a webinar using HubSpot tools and the HubSpot ecosystem.
CRM User Adoption: Overcoming the Number One Barrier to Efficient Revenue Growth with HubSpot
The statistics on CRM user adoption paint a bleak picture:
How to Create Playbooks in HubSpot
As your sales team grows, the needs of individual team members become more diverse. You’ll have new reps who need to be coached on the basics of sales. You’ll have experienced reps who need to be reminded to stick to your well-defined sales process. And you’ll have all kinds of on-the-fly questions about how your offering compares to your competitors’. Making all of this information readily accessible for all of your salespeople is really hard. And that’s where playbooks come in.
How and Why to Integrate eSignatures with Your HubSpot CRM
Whether you’re a sales rep at a small business getting into the groove of the gig, or in full swing as the team lead of an enterprise-level organization, combining eSignature tools with your CRM will turn the historic hassle of manually signing documents into a streamlined, paperless, customer-centric user experience that will have you closing deals to the left, to the left!
How to Do Sales Forecasting in HubSpot CRM
It’s easy to say that having a reliable sales forecast is important, but it can be really hard to actually create one. If you’ve struggled to forecast sales for your company, read on--this blog post is for you!
How to Clean Up Your HubSpot CRM Data
As a kid, keeping your room tidy was a chore your parents constantly had to remind you about. Today, your chores are probably much different than when you were 12 — especially in your profession. Your “chores” might be removing unwanted emails from your inbox, eliminating desk clutter, or, in this case, cleaning up your CRM data.
What's Under the Hood of HubSpot's AI-Powered Business Card Scanner?
Artificial intelligence is all the buzz these days. But how does it actually work? Over the last few weeks, we’ve gone behind the scenes of HubSpot's artificial intelligence, one feature at a time. Our first post covered duplicate management. Our second covered adaptive testing - the next evolution of A/B testing, infused with AI. In this post, we'll take you under the hood of HubSpot's AI-powered business card scanner.
A Short Guide to Using Goals in Custom Reports
While it's beneficial to set goals on a business, team and individual level, how you track and measure these goals is equally important.
Apply goals to custom reports to visualize and track attainment over time. Whether it's a recurring goal set with HubSpot's goals tool or a single goal set in an individual report, creating reports to measure goal progress can increase motivation and accountability.
Multi-Touch Attribution Reporting - A Deeper Dive
As someone who has consulted with HubSpot customers for a couple of years, I always hear similar feedback about our reporting functionality.
A/B Testing is Dead, Adaptive Testing is What's Next
Artificial intelligence is all the buzz these days. But how does it actually work? Over the next few weeks, we'll take you behind the scenes of HubSpot's artificial intelligence, one feature at a time. Our first post covered duplicate management. Today, we’ll walk you through adaptive testing — the next evolution of A/B testing, infused with AI.
